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I had an interesting trip to a local store yesterday afternoon.

I've been thinking about getting a fish tank for my office. I hear they're calming and I know they look great.

So a salt water tank seems like it would be an attractive addition to my office but I have no idea how much time, effort and money a fish tank requires.

So I go online and look at reviews of tropical fish stores. I even go to the 5th and 6th pages figuring that the best brick-and-mortar store isn't necessarily going to show up on the first page of Google. I found one that had high ratings and detailed write ups, even a couple less than perfect ones so I could be pretty sure they were real. I drove out to the North-West side of town to Aquarium World that specializes in fish and aquaculture.

It's a big place with every kind of fish related product you can think of.

I figured I should get a fairly large tank, maybe 100 gallons of salt-water so I could house a few sizable reef fish, maybe some coral.

Was that reasonable, or even possible?

I had no idea. I was completely lost.

To be honest, I don't know a single thing about starting or maintaining a fish tank, and the questions that were racing through my mind were numbing.

I needed some advice from a pro, so we approached the store manager.

The following conversation was an experience I'll appreciate for a very long time, and within minutes, this gentleman had turned me into a raving fan of his store.

Yes... Their selection is so big their aisles are cramped to the rafters, and their prices higher, but I'll gladly pay double the price of an online catalog or the local Petco in order to do business with them.

Why?

Because these folks have been in the fish business for 25 years.

They know their stuff, and throughout our entire conversation, the manager had one goal:

To ensure we knew enough (or followed his advice closely) to be reasonably certain our fish would survive and thrive for years to come. He explained species compatibility, bacteria development, and coral. He told me why they only carry certain fish and why they hold them for 2 weeks before selling them, while other stores rush them out the door ASAP.

At one point, he started telling us about a woman who had been in the day before looking to fix a salt water tank she'd recently bought from another store. Her fish kept dying so the cluebird finally landed and she wanted to try the same species again from his stock, but he wouldn't sell them to her.

He told her that she needed to wait 3 months before the water in her tank was ready to support a fish like that, but she wouldn't listen. She said something like "Let's just be optimistic and give it a try. Just tell me what I need to do and I'll buy the fish right now."

Instead, he walked to the door and kindly asked her to leave, saying "Ma'am, if I sell you these fish, they're just going to die. I don't want that to happen and I don't want you to throw your money away. I've been doing this for 25 years, and if you're not willing to listen, I can't help you."

It was a story I could relate to. I liked this guy's style. He cared more about his store's integrity and the long-term success of his customers than making a sale. He was even willing to ask a potential customer to leave in order to demonstrate this fact.

This was a guy who's willing to tell it like it is, even when it's not what you want to hear.

And you know what...

He may have lost a sale that day, but he gained a new life-long one at that moment...

If needed, I'd gladly pay twice the price just for the privilege to shop at this store because I know that I'll end up saving money in the long run with a trusted resource at my side.

You see, there are only two ways to "get good" at things in life, whether it's trading the financial markets or a brand new fish tank:

1. You can learn on your own through trial and error like the woman in the story above insisted on doing, or
2. You can learn from someone who's already paid that price. That's what I like to do.

And, in case you haven't figured it out yet, "buying" someone else's life experiences in the form of a book or consulting is ALWAYS cheaper than trying to figure it out on your own.

When you join my ETF Trend Trading six-month mentorship program, you're not just buying a course. You're buying over 10 years worth of my experiences and millions of dollars of trades made in-the-trenches so you can skip all the losers and start off right with what works.

What you're buying is a short-cut, and I can't think of anything worth more money than a nice, simple guide with someone else's losers and winners clearly marked.

I can't promise you success. No one can, but my system's past performance has been solid. 

But I can show you what works for me and hundreds of my students. I share the specific techniques that allowed me to go from working a job on the trading desk to trading only for my own account, spending most of my time enjoying family and friends.

I can't promise you'll build a huge portfolio just by buying the course, but I can show you how I did it and I'll help you every step of the way if you'll just ask.

Like the pet store manager, I'm not going to waste my time with anyone else's excuses or theories when I already know what works.

I've "been there and done that," just like he has. I know what it feels like when you lose and what a big, fat, ever-growing portfolio makes you feel like. But in the end, the choice is yours.

If you'd like to take advantage of my experiences and learn my techniques, that's easy. That's why I created my ETF Trend Trading course and why I make it easy for you to get a copy.

On the other hand, you're free to pursue your trading on your own without my advice.

Just be ready to deal with many expensive lessons and maybe even a few dead fish along the way...

Here's to the fish man,

Big A

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